I haven't had time to work on this for a few days, but to whet your appetite here is an extract from the draft as it now stands. This is addressing the question of WHY - why does an artist need a business plan?
Unless you are content to let your work pile up at the back of your studio or in the attic, you need to sell your work. That puts you in business and the ultimate purpose of any business is selling a service or a product to someone willing to buy it at a price that makes you both happy.
Being in business as an artist is of course different to a degree. Selling art and selling cars may share some characteristics but they aren’t identical. When you sell a painting or a print, you are partly selling something of yourself. Paradoxically though, you don’t lose anything when you sell. Each painting, each print you make takes you one step further towards being a better artist. So, in a strange way, selling your work, by giving you the capacity to make more, can be an integral part of your development as an artist – and let’s be honest - who doesn’t get a buzz when somebody likes your work enough to pay over cold hard cash for it?
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