This BBC online report is about the ideas people have but never write. However this extract seems to be an indicator of how all-pervading blogs have become, that they can be mentioned in a news report like this without comment or explanation.
Another participant, Fiona Davonport-White, 33, from Cambridge, came up with a tale about a middle-aged man whose life is changed after a conversation with a stranger in a pub."I was intrigued by the trolley," she says, adding that she had taken creative writing lessons but was too busy to write a real book.
"You get the overwhelming feeling that there's too many books already," she says. "I think the thing is to get myself a blog or something first to try it out."